The benefits of customised promotional products go a long way! In the world of lots of noise in the space of marketing, businesses need to stand out.

What are the 4 benefits of customised promotional product to consider for your business?

• Increase Brand Recognition

The goal for any marketing plan, whether you are a small business or a larger enterprise is to increase brand recognition and stand out from your fellow competitors. Promotional products are a tangible way to apply your logo onto items that your customers will use every single day. The consumer will be continuously reminded of the brand, whether it is on a conscious level or not – it also show your customers how much you value and appreciate them, not only boosting brand recognition but also brand loyalty. It gives your brand more personality and presence, because really… Who doesn’t love a gift every now and then?

• High Exposure, Low Cost

Let’s face it; marketing your business can get expensive over time. Between the digital space, TV, radio and print it certainly starts to slowly add up. If you consider the use of promotional products you will be surprised at just how affordable it can be, for remarkably successful exposure. It is a cost effective way to successfully get the most bang for your buck. Manufacturers keep prices low for mass production of promo products, but the impact is very high as many people will pass your products on to several others, reducing the cost per product sold, relative to the exposure you will gain.

• Like a Business Card… But Better!

Business cards will always be a valuable business staple, but think of the last time you got one. Chances are it’s probably resting in the crevice of your wallet along with several others you have received over the years but never utilised. Bottom line: They don’t stand out in a unique way, so don’t be a company to fall victim to dullness – utilise the usefulness of a physical product that your target market will actually use, and allow your customers to become a public ambassador for your brand. Statistics show that 6 out of 10 people will keep a branded pen for up to 2 years, so keep that in mind!

• Marketing Mix

What is a marketing mix you might be asking? Simply put, it is a combination of several factors that influence a customer’s decision on whether or not they will purchase a product. The four main factors are easy to remember, just think of the 4 p’s; Product, Price, Place and Promotion. In a nutshell, you want to have the right product, at the right price, in the right place and promoted correctly. Don’t make decisions for your promotional products based off what YOU like, make sure you thoroughly do your research and make sure you get the products right. What will they actually benefit from using every day?  These days promotional offers usually come in the form of links, offers or discount codes, it’s very easy to forget that humans crave physical things they can actually touch and feel – the resurfacing of old school vinyl records is a perfect example of this! Think about your target market and really try to hone in on what they would actually use over and over again – Think pens, water bottles and coffee mugs. Once you have determined what products your consumers will enjoy, make sure you ensure the quality of product is of a high standard. The products you are distributing are a direct reflection of your company, so why would you want to give anyone a product that is going to fall apart after 2 or 3 uses?

But what does it involve to get started with customising products and how do you get started?

At Promo Factor we pride ourselves on our ability to design and create bespoke and unique highly customised promotional products tailored to your brand.  From creation to delivery, we can take an ordinary promotional product and make something extraordinary by devising a product that makes your brand stand out.  Branded merchandise and promotional products can be taken to the next level by creating a fully customised product.

Food for thought for customisation;

• Create your own designed bespoke product – from idea and seminal thought from start to finish.  Did you know that Promo Factor have their won in-house graphics service to assist you in the creation of your artwork.  Ask about our free artwork.
• Take an existing product and have it manufactured for your brand and message with all over decoration and packaging.
• Manufacturing and printing your product at the factory allows for more customisation and larger print areas than taking a stock item and decorating it locally. More customisation usually equals more exposure and shows your clients that you have given more thought to your branded product range.
• A change in size or PMS matched colouring can make all the difference.
• Supplying your product in custom printed packaging with your own design is the next level.

Many businesses make the mistake of believing that their product or concepts will sell themselves. Studies have proven over and over that no matter how great the brand, promotional merchandise will always increase interest, boost sales, and heighten customer loyalty. This is because promotional products are not just about selling your latest innovation, they are about creating a relationship with your clients, employees, and community. Highly customised and personalised items are unique in that they do not only advertise your brand, but they also build it.

According to a study by PPAI, 89% of people remember where they received a promotional product gift. The study reveals that 83% of consumers like to get promotional products that has an advertising message. Those who receive the products, 85% of them do business with the advertiser. Furthermore, 41% of the recipients said that they keep the gift items from one year to four years. This statistic increases when the product is more customised.

Other important statistic revealed by the study is that 89% of the consumers said they could recall the advertiser’s name or company name for 24 months after getting the items. Furthermore, promotional products draw whopping 500% more referrals from customers who are satisfied with the gift items. These crucial stats show emphasis on the significance of promotional products for marketing and brand recognition.

Some ideas to consider when planning some customised promotional products:

• Custom Made and Branded Notebooks
• Custom Dyed and Printed Tea Towel
• Food Huggers in Custom Printed Box
• Custom LED Chopsticks
• Custom Branded Non Woven Tote Bags
• Custom LED Fans
• Custom Laminated Paper Bags
• Custom USB Flash Drive
• Fully Customised Power Banks
• Custom Flag Pens
• Custom Spade Bottle Opener Keyring

Send us your brief or call us today and let us assist you in creating a uniquely customised promotional product making your brand and message stand out.