The goal of corporate promotional products is to increase brand recognition and awareness, as well as to build a positive association between the company and the recipient. By giving away free branded products, companies hope to create goodwill and loyalty among their target audience, which can ultimately lead to increased sales and customer retention.

Corporate promotional products can be used in various settings, including trade shows, conferences and other events where businesses want to stand out and attract attention. They can also be given out as part of employee recognition programs or a larger marketing campaign.

There are a wide variety of promotional products available in Australia, ranging from practical items like pens and notepads to more fun and creative items like stress balls and novelty toys. Some of the most popular types of promotional products in Australia include apparel, drinkware, bags and other writing instruments, technology tools, such as USBs or power banks, desk accessories and more.

Companies can personalise their promotional products in many ways, depending on the product type and intended audience. One popular method is custom packaging, which includes imprinting a brand’s logo or slogan on boxes, totes and more. Engraving is another popular personalisation method for metal and glass items like pens, keychains and drinkware. 

This will depend on the item you purchase for your promotional products. Our customisable products, in particular, have a minimum order quantity of between 500pcs to 3000pcs, though this will vary depending on the item and level of customization.

Yes! Promo Factor understands the ‘try before you buy’ approach to any business venture, which is why we offer pre-production samples at no extra charge for all orders placed with our overseas factories. 

While the best way to measure effectiveness will depend on the goals of the promotional campaign and the specific products being used, some common methods of measuring the effectiveness of your promotional campaigns are by tracking sales or website traffic during and after the promotional campaign. If sales or traffic increased during or after the campaign, it could indicate that the promotional products effectively drove sales.

Alternatively, businesses can track social media engagement, particularly if recipients were encouraged to use a hashtag when engaging with your brand’s campaign. Higher engagement may be an indication that the promotional products were effective in generating social media buzz.

The price for promotional products in Australia can vary depending on the item you purchase, whether they need to be customised and the quantity you require. To better understand what you could be paying, Promo Factor can provide you with a quote — simply add the item to your cart, fill out an enquiry form and we’ll get back to you with a price.