How are you planning to reinvent your conferences and events in 2022? No matter the purpose of the conference – networking, team building, trade shows, technical conferences leadership events, B2B or B2C. The challenge is to keep the events fresh and give your attendees reason to look forward to your conferences and return every year. You may ask yourself what are the main reasons people attend conferences? A big reason for going to conferences is to meet with likeminded people and industry peers. Conferences bring together people from all different geographical areas who share a common discipline or field, and they are a great way to meet new people in your field. Participant agendas can be completely different in this respect to attending a conference in comparison with a trade show. The networking opportunity and rubbing shoulders with people in their industry on a more personal level creates so much value. The break-out meetings and incentives at conferences and events are gold for all participants. By creating this networking opportunity will prove the social and education benefits to all stakeholders, whether attendees, speakers or sponsors. The result will be that all would want to return to your event the following year. If your aim is to have your event as an annual event, then you need to ensure that you are creating a lasting impression that will encourage the attendees to immediately pencil in the next year’s event.
We have 5 clever ideas to reinvent your next conference and event.
Consider the style of your conference or event.
As part of your marketing strategy, it is a good idea to create a unique theme throughout your conference to reinvent the expectations in an unexpected way:
Including themes in your conferences and events allows for getting creative and creating unity amongst attendees and continuity in the goals of the event. What a better way to align the purpose and all the stake holders to meet the aim of togetherness.
Destination Theme
You have secured the venue and events spaces for the conference and want to create some excitement and anticipation for your event. It is recommended to consider adding a destination theme to your event. An example A day in the Australian Outback Event. Bring the beauty and the culture of the Aussie Outback to your event – Outback Australia themed events are fun and your clients and guest from overseas will love the experience. It will be a great experience to show case the down under experience of Australia to your audience. Order some useful branded promotional merchandise for your attendees to remind them of their experience with branded products that they can take home.
Solve the Riddle
Present as an individual activity or a team event. Introduce a riddle to solve at the start of the conference. Provide puzzles—ideally, relevant to the conference—attendees can solve in exchange for clues. Supply small notebooks and specifically eco notebooks and pens, supplying environmentally friendly products, where participants can track their progress and write down clues, answers, and guesses. Reveal the answer to the riddle at the end of the conference and award a small prize to the winner.
Add interactive experiences to energise your conferences and events:
Fun Networking Activities
People do a lot of sitting and listening during conferences. Change up the routine by offering fun networking activities between more formal sessions. These are excellent opportunities to bring people together and foster new relationships. Choose activities that inspire collaboration, such as solving a mystery together within an assigned time and include time for attendees to chat afterward.
Create and Experience
What is the best strategy create an experience? For one thing, it goes beyond filling a conference agenda with expert speakers, intriguing slide presentations and interactive Q&A sessions. It means immersing participants in new activities that incorporate all their senses: sight, smell, taste, touch, and sound. Colour, the choice of music, decor and your food choices will create a memorable experience and make your audience want to come back to your future events. Match the experience with conference and events branded promotional merchandise.
Need more conference and event ideas?
After securing your venue, date and the conference details you need to start planning conference items that are needed. Promo Factor has a wide range of high quality, corporate promotional product range. They can assist you with branded merchandise to ensure that you not only have the conference bags ready, but also other essentials that are important to make your conference a success. Don’t forget to order your attendees event lanyards and card holders, water bottles and drink bottles, plastic pens, and other cost effective promotional items, as well as bags to place the items in as we also know that bags are great brand and message exposure. You have covered most the bases in regard of Conferences – Destination, Fun Time, Relevance, Experience plus something useful and relevant to remember the event and transmit your message, How do you make a conference interesting? Focussing on the audience is the best approach to making a conference interesting. Enable them to get involved by asking questions, interacting in small groups, networking freely, and having fun!
How do you organise a conference and event?
Choose a compelling theme and a team of experts to bring it to life. Submit enquiries to a few different types of venues and book the one that fits your needs. Arrange your vendors, get some speakers, build out a schedule full of interesting sessions, and start gathering attendees!
What types of conferences can be hosted?
Conferences and Events can be academic, athletic, literary, hobby/interest-based, trade-based, or marketing events hosted by a single company to promote their products, and more. A conference is a gathering of people related to a singular topic. Definitely consider having incentives at your next meetings, conferences and events .